5 Reasons why facebook ads is necessary for small business
It's time to move small business to medium-size business
Those days are gone of relying solely on traditional marketing to grow your local business. A 30-second spot on your local radio station or a well-positioned billboard may still get the word out to some people, but they’re simply not enough.
What’s the biggest lesson we can learn from traditional marketing methods?
It wouldn’t be very cost effective to blast your message across all local stations 24/7. You’d hit the classical station, country, hard rock and news stations. You’d get the stay-at-home moms during the day, the commuters in the evening, and the “up-all-nighters” during the prime hours. And unless your business is really broad and you have lots of money—that’s not the best method. You want to target your message to the audience most related to your business.
But Facebook advertising is a delicate marriage that brings together the power of social media marketing and the laser-focus of traditional targeting. Let's how fb ads helps your small business?
1. It’s The Largest Social Network
Facebook has the highest potential traffic out of all of the social networks, with a user base of 1.8 billion people logging in every day.
2. Precision Targeting
If you have woman products and want to target just women—you got it. Only serve a 5-mile radius around your business—target only people within those boundaries. Want to make sure people with an interest in knitting see your message? Done.
The targeting abilities with Facebook advertising far exceed the abilities we have with print or radio. It’s cleaner and more precise, leading to greater engagement and higher conversion.
Take a look at any boosted post (Facebook Ad) on your own newsfeed. If any of your friends have already liked that company’s page, their names show up at the top of the post. Seeing someone you know associated with that brand leverages the trust that already exists in your social communities. The social proof provided by this feature can help build trust with new prospects and drive current leads one step closer to a conversion.
4. The Mobile Effect
As part of the same advertising program/budget, your Facebook ads will appear on both desktop and mobile. That means you’re automatically tapping into the 2.3 billion mobile users on Facebook. Why should you care? This audience often has a strong purchase intent, so you’re reaching them right when they’re ready to convert. Mobile users are particularly valuable if you need more foot traffic for your local storefront.
People often get on their phones to look up information on businesses when they’re shopping locally. Part of their process involves going to social networks – like Facebook – and asking for quick input from their social circles. If your ad shows up when they’re actively looking for your type of business, you have a better chance at getting them through your door.
5. It’s Never Been Easier
If you didn’t have the time, knowledge, or desire to learn the Facebook Business Manager, or you cannot run fb ads for your business, you were pretty much out of the game.
So many small business spending money on marketing through fb ads. They are getting better results every month. Innovus will help you to give more sales and walk-in customers just in lower budget.
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